The company started to expand in to new frontiers of the toy industry. In 1971 LEGO started to target women with the intro of furnishings and dollhouses; in 1974 that introduced it is first human figures, referred to as Minifigures; in addition to 1979 that expanded into space with sets presenting astronaut minifigures, rockets, lunar rovers and spaceships. The Scala series first showed that same year, a line of jewelry elements aimed toward young girls. This period also found the creation of a managing structure, with Godtfred Kirk Christiansen’s daughter Kjeld Kirk Kristiansen subscribing to the managerial staff and working to modernize the company’s manufacturing methods.
The 1971s also observed the introduction of a method that allowed customers to decide on certain stones they needed to purchase and create their own types, rather than get pre-made packages; https://lego-x.com/2019/10/03/lego-and-a-leading-position-of-vdr this was popular with adults, as well as children. In the same decade, Lego branched away into middle ages territory while using Castle subject, and in 80 the company added it is first coach sets to its lineup.
In 1989 Lego brought in the Pirate idea, and with it a number of pirate ships, desert islands and treasure. The business also broadened its variety of facial movement, adding beards, eye outages and lipstick in addition to the common two eyes and smile. Some old Lego coin collectors resented these types of changes, preferring the more simple faces of earlier models.
As Lego expanded into a huge international corporation, completely to find ways in order to meet the requirements of their big name potential buyers like Focus on, Wal-Mart and Toys ‘R’ Us, which usually demanded bigger selections and faster shipment times. Maintain with these needs, the company began to reduce total production time for new products by making more utilization of computerized assembly systems.
